Why Italy
Italy is the EU's 3rd economy and the world's 9th. Milan is the financial and media hub, Rome the government centre. Italian IPs are needed for local e-commerce and advertising to IT audiences.
Where to use
- Amazon.it, Subito.it, ePrice, Unieuro
- Mediaset, Sky Italia, RaiPlay, DAZN Italy
- SEO in Google.it — separate Italian SERPs
- Ads targeting Italian audiences
Cities
Rome (Lazio), Milan (Lombardy), Naples (Campania), Turin (Piedmont), Florence (Tuscany). For Milan the "Milan IP" often matters — fintech and fashion live there.
Notes
Italy shows clear behavioural differences between north (Milan, Turin) and south (Naples, Bari). For precise targeting pick the right region.