Why Poland
Poland is the largest CEE economy and the fastest-growing EU market. Allegro is the #1 marketplace (Amazon is only catching up). To work with Polish e-commerce you must use PL IPs.
Where to use
- Allegro, OLX.pl, Ceneo, Empik
- Player.pl, TVP VoD, Canal+ Polska, HBO Max PL
- SEO in Google.pl and Allegro
- PL affiliate — low ad competition
- Business — the Polish IT sector is booming
Cities
Warsaw (capital, finance), Kraków (IT cluster), Wrocław, Poznań, Gdańsk. Most IPs sit in Warsaw — enough for most tasks.
Notes
Polish IPs are valued in affiliate marketing due to low Google Ads CPC relative to the EU and strong consumer demand.